SHERWOOD HOCKEY X GRATEFUL DEAD X MARKET
We're proud to announce our latest collaboration with the Grateful dead and premier hockey equipment brand Sherwood Hockey.
The Grateful Dead’s hockey connection is long-standing, and the collection comes full circle with our “Go Bender” t-shirt – a nod to the vintage Grateful Dead “Steal Your Face Off” tee from the 90s which featured the Dancing Bears squaring off on the ice with Sherwood original sticks. We completed the collection with our twist on Grateful Dead-inspired artwork like game-ready versions of the iconic Dancing Bears in hockey gear alongside MARKET & Sherwood co-branding.
For the lookbook - LA Kings center Quinton Byfield joined us on the rink to showcase the four apparel pieces, including two graphic t-shirt styles, a hoodie, and a trucker hat, along with a custom Sherwood hockey stick and puck set, made in Canada.
The Sherwood Hockey x Grateful Dead x Market collection drops 2/3 at 9am PST.