Originally launched as Chinatown Market, the brand quickly built a following for its playful graphics, DIY spirit, and ability to remix pop culture, sports, and internet humor into wearable pieces. Early releases gained momentum through word-of-mouth, online drops, and a community of artists, athletes, and creators who connected with the brand’s irreverent approach.

In 2021, the brand changed its name to Market. The decision reflected a commitment to creating a more inclusive identity while continuing the creative energy that defined the brand from the beginning.

Today, Market operates as a creative studio producing apparel, accessories, and collaborative projects across fashion, sports, art, and culture. Known for its bold graphics and unexpected partnerships, the brand continues to build products that live at the intersection of internet culture and real-world communities.